For about two years, VA’s online communications team has been closely tracking the advertising and recruitment efforts of for-profit schools looking to bring in GI Bill tuition dollars. In some cases, these schools have ensnared Veterans looking for info by using official-looking websites, which funneled potential recruits to those schools without any balanced, objective information. We aimed to get the word out in order to help Veterans make the best decision possible.
This all came to a head earlier this year, when a group of state attorneys general led an effort to sue the company that owned GIBill.com, a particularly deceptive site. The company settled, and the website was turned over to VA and now redirects to our GI Bill page.
Of course, with millions of dollars up for grabs, schools and marketing firms won’t lie down because of the trademark, so we’ll remain vigilant to ensure Veterans aren’t victims of deceptive recruitment when they decide to make the most out of their education benefits.