Every day, there are on average more than 178 million daily active users on Snapchat. Beginning this week, VA will be sharing Snaps, videos and stories with them at @deptvetaffairs.
Recent research shows that Snapchatters are increasingly using the platform for news and information. Using Snapchat as a communications tool will allow VA to provide information directly to a significant portion of the Veteran population – younger Veterans, their families and friends.
According to Snapchat, 85 percent of Snapchatters in the U.S. are under the age of 35, an age group that includes nearly half of all active duty service members and more than 1.9 million Veterans. At the same time, half of Snapchat’s daily new users in the U.S. are over the age of 25, making the platform an increasingly useful tool for reaching more Veterans, their families and friends as well.
VA’s digital program, which was launched in 2009, informs Veterans of VA’s benefits and services by using social media to communicate directly with them and their families. Snapchat adds to VA’s extensive online presence, which also includes the VAntage Point blog, the Borne the Battle podcast, more than 150 Facebook pages (most of which belong to individual VA medical centers), almost 100 Twitter feeds, as well as accounts on Instagram, YouTube, Google+ and Flickr.
The addition of Snapchat to VA’s digital media presence demonstrates the department’s commitment to delivering the right information to the right Veteran at the right time by finding innovative and creative ways to reach Veterans where they are. To follow VA on Snapchat, search for @depvetaffairs in your app or go to https://www.snapchat.com/add/deptvetaffairs.